Wind, one of Italy’s leading mobile providers and landline operators, enlisted WHAM as its primary branding and advertising agency in 2018.

With an offer geared chiefly toward the family and tourist markets, Wind prides itself on an ethos of consumer transparency and openness. Across a multitude of campaigns (including TVCs, print and digital product launches, and social activations), WHAM has worked alongside the telco provider to deliver on its brand purpose with consistency and clarity across a range of outgoing communications.

In addition to unrolling a redesigned graphical look-and-feel and a set of accompanying brand engagement initiatives, WHAM has also collaborated with and coordinated a number of Italian production teams to activate with Wind on a local level.