Watsons China

Watsons China, Asia’s leading health and beauty retailer, appointed WHAM as its lead branding and communications agency in 2018.

Continuing the momentum of work produced for the brand in 2017, including cross-platform communications development, product packaging design, and assurance of the overall consistency of Watsons tone-of-voice and messaging quality, we looked to build the brand’s positioning in the youth health and beauty market with its brand revamp campaign, ‘What Makes You You Is You’.

Championing the diversity and uniqueness of its target customers while encouraging their belief in their own beauty as individuals, the positive and inspirational campaign was expressed across a series of key promotional assets, including an atmosphere-establishing film, and on- and offline visual elements.

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