Vietnamobile, one of Vietnam’s smaller challenger networks, enlisted our help to refresh and reposition its brand with the aim of targeting the nation’s data-hungry millennial market.

Reframing the brand as an agile, lifestyle-oriented innovator in contrast to the market’s slow-moving government-owned telco giants, we based Vietnamobile’s identity, visual language and messaging, around the idea of the endless potential and possibilities of data.

With a modern and understated logo accompanying its revised brand line, ‘Live Unlimited’, the holistic brand refresh encourages a generation of digital natives to move to a brand that’s more in tune with their lifestyle.