After leading the global reinvigoration of the Three brand, we are now working with Three’s individual markets to activate on a local level. Our work includes a series of integrated campaigns in Italy for Tre’s ‘Fibre’ product, mobile tariffs and handset propositions.
The campaigns, featuring Italian football icon Giorgio Chiellini and actress Madalina Ghenea, bring ‘Threeality’ to life — Three’s new global creative platform that embraces the ‘always-on’ digital lives of the network’s global customers.
Also focusing on the brand’s customer retention strategy, we worked with in-demand Italian actor Alessandro Borghi, star of Netflix series Suburra and Devils, to create a cinema commercial for Tre’s ‘Grande Cinema’ proposition. The spot aired in major cinemas across Italy.
Behind the Scenes