Makeup Miracle

WHAM continues to evolve the Makeup Miracle brand, through a stream of new product launches and limited editions. The 2023 campaign focused on a woman’s desire to express who she is, through exquisite textures and professional-standard looks. WHAM oversaw the design and production of the brand’s iconic new packaging and a full suite of communications assets; including photography, campaign video and visuals for in-store merchandising and digital platforms.