ColorLab by Watsons

For the launch of its new store concept, challenger cosmetics imprint ColorLab by Watsons enlisted WHAM to create a series of ground-breaking positioning design developments.

Leveraging the store’s ‘Lab’ aspect as its differentiating factor, we developed a high-concept laboratory-themed visual toolkit for the brand, inclusive of art direction, store experience and key retail feature proposals.

Comprised of a system of modular design assets, the final campaign implementation evoked a sense of scientific experimentation and exploration, with a revitalised work-in-progress look-and-feel articulating a modern, solutions-oriented brand at the forefront of the cosmetic industry.

The final result saw the concepts successfully rolled out in select stand-alone stores, gaining prominent exposure across press and social media channels.