Superdrug

Having already developed its award-winning premium make-up range ‘B’ in 2013, we partnered with Superdrug to craft its instore specialist beautician concept. Strengthening the brand’s position at the premium end of the beauty category, we developed a name, logo, and look-and-feel for Superdrug’s latest instore proposition.

Positioned as a one-stop shop offering time-efficient and cost-effective beauty treatments to its customers, the parlour-inspired ‘Beauty Studio’ sub-brand saw Superdrug make a confident entry into the experience-oriented retail space.

Our work also extended to instore design, including the creation of 3D visualisation assets for use by Superdrug’s architects and build partners.