3Olympia Theatre

Three Ireland is primary sponsor of Dublin’s legendary Olympia Theatre, a much-loved venue with a storied theatrical and musical history. WHAM collaborated with Three and Live Nation to redesign the venue’s identity. The creative approach, heavily influenced by 3Olympia’s heritage and architectural features, included a new logo design, a custom typeface and a new internal signage system. WHAM’s work with Three Ireland has also included 3Arena’s rebrand, the centrepiece of Three Ireland’s live music venue sponsorship strategy.