Peroni Calendario Case Study
A major new campaign for the SABMiller brand in 2007, Peroni Calendario was created to showcase the Peroni Nastro Azzuro brand as a timeless classic. Set in the 1960’s, the era the beer was first brewed by the Birra Peroni family, a short film was created which depicts a calendar shoot taking place in the beautiful area of Lake Como, in the heart of Northern Italy. This and the many evocative photographs taken of the calendar girls, all classic Italian beauties, were combined to create a visually rich and substantial online presence. Take a trip there now www.calendarioperoni.com.
