Circle Case Study
A completely new and innovative concept, reinventing accessible premium healthcare set up by professionals in the industry, we were asked to devise a name that would incorporate these brand values.
We chose Circle. It expresses what they are and what they stand for. It implies inclusivity, it’s another word for partnership, but beyond all, it symbolises purity, clarity, perfection and continuity. Circle has no beginning and no end. As a new brand it is bold, simple and memorable. In an industry awash with generic healthcare brands it stands for something new and different.
Following the success of branding of Circle, we continued to work closely with this industry benchmark to bring them to life in the online environment. Reflective of their approach to healthcare, we wanted to ensure they lead the market in new modes of access. We are very proud of what was achieved, however don’t take our word for it – take a look yourself at www.circlehealth.co.uk.
