The WHAM Agency

Peroni

WHAM — Tue, 21 Jun 2011 09:32:53 +0000

Peroni Nastro Azzurro had a clear ambition for their brand to become synonymous with Italian style, to compete with the likes of Prada and Ferrari on a global scale.

In June 2007 WHAM won a two way pitch to be the global digital agency for Peroni. Our challenge in the following three years was to integrate their digital presence with all campaign activity, helping to achieve their goal.

Grolsch

WHAM — Wed, 08 Jun 2011 13:31:45 +0000

In 2007 Grolsch began to redefine their position in the global market. WHAM was invited in as the digital partner, working alongside their advertising agency to help establish a consistent brand experience worldwide. We delivered a website that both immersed and informed visitors of this fresh, exciting world, in line with the launch of the new global Grolsch approach.

INQ

WHAM — Mon, 06 Jun 2011 13:23:34 +0000

The Hutchison Whampoa Global Handset Team made the move in 2008 to become a mobile handset company in their own right. Their goal? To compete with mainstream, global mobile manufacturers and disrupt the market. WHAM partnered with Hutchison and this new company to create a brand, positioning, strategy and visual identity to meet these challenges.

Malaysia

WHAM — Tue, 26 Apr 2011 14:11:34 +0000

Air New Zealand – I love this brand.

WHAM — Tue, 26 Apr 2011 13:53:32 +0000

Air New Zealand –
I love this brand.

Sure, I am Kiwi and Air New Zealand is our national carrier. But that is not why I love Air New Zealand.

I had the fortune, or misfortune (depending on your perspective) of being in Christchurch for the recent 6.3 earthquake. I cannot describe what it was like, I don’t really want to, I am just incredibly thankful that my immediate friends and family, despite homes and offices being damaged or destroyed, are all physically OK.

It was completely overwhelming how the rest of New Zealand and the rest of the world came to our aid. I can think of Japan, the UK, the US and Australia, who all sent Search and Rescue teams to Christchurch to help, and then oddly enough, I think of Air New Zealand.

Air New Zealand has returned from the brink of bankruptcy to become a true icon of New Zealand in every respect of what they do. They are famous for their on flight service, their friendly Kiwi attitude, body painted flight safety videos and more recently, for their impending innovations in aircraft design. They have become a brand that reflects what it is to be Kiwi.

All of this is great, it shows they invest in their brand and it is ingrained in their culture, it is delivered through everything they do. But what blew me away, and what makes me love Air New Zealand is that their brand is so ingrained in their organisation, it drove how they behaved in this crisis.

Air New Zealand remembered who they were and became, from my perspective, a backbone for New Zealand. Immediately after the earthquake, they offered $50 flights within New Zealand for those who wanted to get out of Christchurch, but also those who wanted to get back to families and increased the size of their planes flying to do so. Air New Zealand, who waived all fees associated with travel changes, nothing was a problem, in fact when I rang to change some internal flights, it was one of the most pleasant customer experiences I have ever had. Air New Zealand, who you could argue had no real reason to, sent their CEO to Christchurch in support of their team and to help their team. Air New Zealand, who is now doing a limited edition t-shirt to fundraise for Christchurch and did collections on their flights and who is allowing their staff across New Zealand to go to Christchurch to help out if they can.

You could argue they didn’t have to do anything, no one would have complained, but the point is they did, because it is true to who they are, true to their DNA.

There are not many brands out there that demonstrate the power of getting it right. Sure, there are lots of clever names, cool logos and quirky copy, but there aren’t many companies that live and breathe their brand, through absolutely every aspect of what they do and how they do it.

As far as I am concerned, Air New Zealand, you deserve every success, personally, because you have a heart, and professionally, because it inspires me to see the power of having brand at the heart of an organisation, and that working towards it really does pay off.

By Hanna Jenkins, one of WHAM’s strategists and our Kiwi in residence.

Three

WHAM — Tue, 26 Apr 2011 10:59:33 +0000

WHAM created the original brand for the revolutionary mobile operator – Three. Eight years, nine countries and 20 million customers later, WHAM continues to innovate for the Three brand, wherever it is in the world. As the global brand agency, managing and evolving the brand, our work touches the complete brand experience. We advise, create and deliver from strategic approach to ATL communications.

Sound & Vision

WHAM — Tue, 26 Apr 2011 10:50:11 +0000

Sound & Vision is an exclusive fund raising event, hosted by Cancer Research UK each year to celebrate music, the people who make it and the imagery it inspires. With the support of Patrons Sir George Martin and Whispering Bob Harris, and the infamous Abbey Road Studios as a venue, this is an evening steeped in musical history.

WHAM was invited to create an online presence back in 2007, helping to inform event guests of the music line-up, auction items available for purchase, and to attract potential sponsors. We have continued our close work with Cancer Research UK each year since. Now in its 7th year, Sound & Vision is drawing increased media coverage and unwavering support from leading musicians.

Maxis

WHAM — Tue, 26 Apr 2011 10:01:24 +0000

Maxis is Malaysia’s leading telecommunications company. A home-grown success story, the company serves 14 million people by providing both fixed and mobile, voice and data, entertainment and communication services to business and home customers. Maxis recognised that to keep its position as leader in an increasingly commoditised market, they needed to differentiate. That meant a renewed focus on the values of the company. And they turned to WHAM – their long-term brand partner – to help make this happen.

Aircel

WHAM — Tue, 26 Apr 2011 10:00:56 +0000

In the last three years Aircel has grown from a regional brand with nine million customers to a pan India brand with over 50 million customers and counting. Over the course of a three year retainer contract, WHAM has developed a strong, coherent identity for Aircel, an identity capable of inspiring the whole organisation and driving market leadership.

In our role as brand guardians WHAM has worked with Aircel to define the strategic objectives and align brand communications.

ITU

WHAM — Tue, 26 Apr 2011 08:49:51 +0000

The International Telecommunication Union (ITU) is the UN agency for information and communication technologies. ITU is unique in its position to bring together world leaders, big business and governments to facilitate change.
In October 2011 WHAM partnered with ITU to help revitalise the branding and messaging of their annual event, ITU Telecom World, held in Geneva.