Having worked extensively with SAB Miller on its Peroni brand, WHAM was asked to design an innovative new website for the global re-launch of Grolsch. The result is The Mark, a site which brings together the best of the web in an easy, intuitive way.

To help establish INQ as the young, fashionable brand that it is, a lavish photo shoot was in order. WHAM was on call to get the lights, camera, action rolling! The images were used for various above the line campaigns across the UK, Singapore and Italy.

INQ teamed-up with Aircel to launch its innovative range of mobile phones in India, and WHAM was there to help every step of the way. We produced various promotional collateral including sales help cards, handset box sleeves, shop open & closed signs, lenticulars and shop stands.

We worked with Peroni Nastro Azzurro, official partner of the Italian football team, to present Il Bel Gioco, an online community for Italians and all enthusiasts of Italian style – both on and off the pitch. Peroni ambassadors such as Fabio Grosso, Michelin star chef Giorgio Locatelli and celebrity fashion designers Antonio Berardi and Elio Fiorucci all contributed to the site.

Featuring an impressive range of work from the postgraduate students, interesting pieces included two fur coats discarded on the floor, along with several large and very tactile sculptures created from insulation materials and other ephemera. However the winner by far was an ‘Untitled’ steel sculpture by Marcus Foster; beautifully smooth and sea green, its vast spherical form was both calming and compelling. A visit definitely recommended!

As with many tense matches, the second half tends to blur into one long painful experience, especially when England play. We’re actually looking a lot better, dominating the play and creating chances. Now, that is the funniest dive I’ve seen for years, Terry ‘launches’ towards the ball, heroic [if sausages can be] and highly amusing to watch especially in slow-mo HD. Even Capello is now losing it. However, with relief, England maintain the score and make it through. Perhaps not the most adventurous or convincing passage to face Germany and possibly Argentina, but we can only get better…

The first match v. INQ began at a frenetic pace as the opposition sought out an early opening. Through a combination of robust defending and a never-say-die spirit, team WHAM held out for a 0-0 draw. Game two was against a motley crew of so-called ‘All Stars’. Applying the maxim ‘it’s not the winning, it’s the taking apart that counts’, WHAM pushed forward and despite the terrier-like efforts of Fordham up front, the match again ended goalless.

Worse followed as the WHAM defence was finally breached twice by HWEL in their ultimate game, a 2-0 defeat to the eventual tournament winners providing a sad finale to what had been a noble effort. The only way is up…

At a time when telecoms customers are exposed to a torrent of confusing information, this new, modern style adopted by Three has successfully set them apart from competitors. They have continually evolved and are now positioned at the forefront of customer care.   One logo, one font, one voice.