Tre Italia – Unlimited

Over the past year WHAM has been working with Three on a major refresh of the global brand, bringing more energy, colour and life via a new creative platform called “Threeality”. While each market — from Ireland to Indonesia and many others — is now bringing this to life, WHAM has worked particularly closely with Three in Italy to realise ‘Threeality’ in a 360 way for the first time – creating a new TVC and integrated cross platform campaign in collaboration with the Three Italy brand comms team, production house, the Family, and LA-based director, Matt Bieler.

Based around a new “Unlimited” tariff, the campaign, comprising TVCs, digital and outdoor advertising, defined Three as a brand that believes in an unrestricted life; the life we were all born to live.

Behind the Scenes