In 2003, WHAM created mobile brand Three, with a category-changing positioning; the ‘Mobile Consumer Champion’. We said that Three would reinvent the rules to make mobile better, launching in nine markets including UK, Sweden, Indonesia and Hong Kong.
We’ve been global brand guardians ever since.
With Three our responsibilities are diverse. We work closely with the nine markets to ensure Three remains competitive locally and globally. We organise, coordinate and host Three’s annual global forums, bringing the Three brand network together to discuss, share and create innovative new branding and creative ideas. We advise on new consumer propositions, tariff creation, advertising campaigns, sub-brand positioning and the management of company culture.
Our most recent work has involved design and refit of a major music venue in Ireland, retail concept design, and defining the digital experience for the future of Three.
Behind the Scenes