WHAM’s Darren Edwards spoke yesterday at the Mobile User Experience 09 conference in London. In the opening presentation of the conference, Darren spoke on the subject of “Who Controls The User Experience” when developing mobile sites and applications. Along the way he managed to squeeze in some lessons learnt when developing products and concepts while heading up 3 Australia’s UX team in the early days of 3G, as well as more recent projects for Indian telco, Aircel, and SABMiller’s Grolsch (see The Mark).
Following a week of last minute work, WHAM launched the new site www.the-mark.org for client Grolsch. Fitting of a Friday afternoon, glasses were clinked and giggles had. Built with our partners The Bank and Supernative, “The Mark brings together the best of the web selected by mavericks from all walks of life. Start discovering the most exciting online content, bars and events tailored to your interests and passions”. Take a peek.
While the rains in Delhi poured last week, dropping some 50% of the city’s annual rainfall in a single night, the WHAM team were busy working on all manner of things for our client, Aircel. Amongst the activity was brand strategy work, a full agency work review, and the presentation to the senior management team of some TOP SECRET digital work we’ve been beavering away at for some months.
Image from source.
WHAM’s digital bods have been spending a fair bit of time in Stockholm working with one of our tech partners on an exciting new social networking product for global brand (can’t name them yet!). While there we’ve been bathed in unseasonale sunlight, become obsessed with salty fish, and done some intense whiteboarding sessions (hats off to Beetlebug’s essential whiteboarding software for iPhone). We’re on track to meet what is a tight deadline with the new site due to launch in Eastern Europe first, before being rolled out around the globe.
Image from source.
WHAM is back from a whirlwind visit to India where we are working on all manner of projects, including a new digital project looking at web and mobile.
Observation: India has lots of rural areas which is where the next 500 million or so customers are waiting for the joy of a mobile device. But there are challenges. First up there’s the double whammy of illiteracy and regional languages. Then you have the notion of introducing services to people who have not seen the web before. So it’s not replacing something else that is already known, like the web on a PC. It’s a new, new thing. Despite this, it’s exciting and the most revolutionary thing we saw was in the area of voice. Yep, talk. Won’t say anymore, but it’s got our thinking caps buzzing (or is that, spinning?). Oh, and go CSK!
