http://thewhamagency.com The WHAM Agency London UK Mon, 19 Jul 2010 16:58:38 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://thewhamagency.com/2009/02/aircel/ http://thewhamagency.com/2009/02/aircel/#comments Tue, 17 Feb 2009 19:34:30 +0000 admin http://thewhamagency.com/wham2/?p=84 Part of WHAM’s ongoing work with Aircel has included a number of interesting sponsorship related projects. Save Our Tigers is one of them – our approach was to create a global identity that appealed locally within India itself. Save Our Tigers, with its bold colours and use of type provided the sense of ownership and impact needed to stand out in the crowd. As part of this project we created our own mascot tiger cub.

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