We worked with Peroni Nastro Azzurro, official partner of the Italian football team, to present Il Bel Gioco, an online community for Italians and all enthusiasts of Italian style – both on and off the pitch. Peroni ambassadors such as Fabio Grosso, Michelin star chef Giorgio Locatelli and celebrity fashion designers Antonio Berardi and Elio Fiorucci all contributed to the site.
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