FloatItsWHAM’s Darren Edwards spoke yesterday at the Mobile User Experience 09 conference in London. In the opening presentation of the conference, Darren spoke on the subject of “Who Controls The User Experience” when developing mobile sites and applications. Along the way he managed to squeeze in some lessons learnt when developing products and concepts while heading up 3 Australia’s UX team in the early days of 3G, as well as more recent projects for Indian telco, Aircel, and SABMiller’s Grolsch (see The Mark).

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