WHAM is back from a whirlwind visit to India where we are working on all manner of projects, including a new digital project looking at web and mobile.
Observation: India has lots of rural areas which is where the next 500 million or so customers are waiting for the joy of a mobile device. But there are challenges. First up there’s the double whammy of illiteracy and regional languages. Then you have the notion of introducing services to people who have not seen the web before. So it’s not replacing something else that is already known, like the web on a PC. It’s a new, new thing. Despite this, it’s exciting and the most revolutionary thing we saw was in the area of voice. Yep, talk. Won’t say anymore, but it’s got our thinking caps buzzing (or is that, spinning?). Oh, and go CSK!
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